for Promomed

Update: 11.06.2024

Last week: 22 week 2024 (27.05.2024 - 02.06.2024)

Last full month: May 2024

BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO
WoW 6 673 -10.1% 10.9% -0.5 14 453 051 -10.4% 9.0% -0.5 -5.6%
MoM 30 129 -17.3% 11.2% -0.3 65 855 813 -18.2% 9.3% -0.4 -15.3%
YTD 158 795 21.0% 11.1% 2.4 353 431 804 48.2% 9.4% 2.1 -5.3%
MAT 368 368 31.1% 10.1% 1.9 771 842 647 50.3% 8.6% 1.5 6.6%
BRAINMAX
WoW 1 066 0.9% 100.0% 0 4 003 771 2.4% 100.0% 0 0.9%
MoM 4 260 -14.9% 100.0% 0 15 726 416 -12.6% 100.0% 0 -11.4%
YTD 22 552 41.8% 100.0% 0 81 713 266 52.5% 100.0% 0 41.8%
MAT 53 301 104.3% 100.0% 0 189 143 770 119.1% 100.0% 0 104.3%
GOLDLINE PLUS
WoW 17 540 -4.2% 45.2% 1.1 53 727 842 -5.6% 36.4% 1 -6.5%
MoM 77 761 -2.4% 44.6% -1.1 241 414 256 -3.8% 36.0% -1.3 0.1%
YTD 377 950 -1.9% 44.5% 1.2 1 197 124 955 2.4% 36.3% -3 -4.4%
MAT 861 846 11.9% 45.5% 1.4 2 719 981 870 19.7% 38.3% -0.9 8.5%
MIGRENIUM
WoW 10 414 0.5% 0.5% 0 3 415 465 0.7% 0.7% 0 -1.8%
MoM 47 431 -22.4% 0.5% -0.1 15 520 654 -19.7% 0.7% -0.1 -5.4%
YTD 267 250 0.7% 0.6% -0.1 80 086 738 67.4% 0.7% 0.2 15.1%
MAT 643 544 5.6% 0.5% -0.1 154 920 731 40.0% 0.6% 0 17.1%
MODELAX-N
WoW 25 883 1.7% 21.4% 1 11 656 105 1.8% 14.3% 0.7 -3.1%
MoM 114 358 -16.8% 21.2% -3.6 51 176 839 -13.5% 14.1% -2.2 -2.5%
YTD 673 316 45.4% 23.3% 4.9 282 885 265 94.7% 14.8% 4.4 14.8%
MAT 1 378 267 84.6% 20.7% 6.9 520 363 621 115.8% 12.3% 4.4 23.1%
REDUXIN
WoW 12 782 -9.0% 32.9% -0.9 68 292 670 -9.9% 46.2% -0.8 -6.5%
MoM 58 125 2.5% 33.3% 0.8 312 000 841 1.8% 46.6% 1 0.1%
YTD 281 416 -7.5% 33.2% -1.1 1 525 263 530 20.7% 46.2% 3.8 -4.4%
MAT 615 182 1.3% 32.5% -2.3 3 134 896 599 24.9% 44.1% 0.9 8.5%
REDUXIN FORTE
WoW 3 343 -5.1% 8.6% 0.1 14 331 143 -7.9% 9.7% 0 -6.5%
MoM 14 818 -2.2% 8.5% -0.2 64 281 430 -0.5% 9.6% 0 0.1%
YTD 73 612 4.6% 8.7% 0.7 320 787 954 21.9% 9.7% 0.9 -4.4%
MAT 169 235 24.9% 8.9% 1.2 711 249 622 38.6% 10.0% 1.2 8.5%
SALVISAR
WoW 10 630 -9.0% 1.5% 0 4 478 139 -9.3% 1.4% -0.1 -6.7%
MoM 52 155 -12.0% 1.6% -0.1 21 993 076 -9.9% 1.5% -0.1 -5.5%
YTD 235 413 1.8% 1.4% 0 93 157 179 24.9% 1.3% 0 3.3%
MAT 502 499 -13.6% 1.2% -0.3 182 344 202 -7.4% 1.1% -0.3 7.9%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 158 795 21.0% 11.1% 2.4 353 431 804 48.2% 9.4% 2.1 -5.3%
BRAINMAX 22 552 41.8% 100.0% 0 81 713 266 52.5% 100.0% 0 41.8%
GOLDLINE PLUS 377 950 -1.9% 44.5% 1.2 1 197 124 955 2.4% 36.3% -3 -4.4%
MIGRENIUM 267 250 0.7% 0.6% -0.1 80 086 738 67.4% 0.7% 0.2 15.1%
MODELAX-N 673 316 45.4% 23.3% 4.9 282 885 265 94.7% 14.8% 4.4 14.8%
REDUXIN CAPS 281 416 -7.5% 33.2% -1.1 1 525 263 530 20.7% 46.2% 3.8 -4.4%
REDUXIN FORTE 73 612 4.6% 8.7% 0.7 320 787 954 21.9% 9.7% 0.9 -4.4%
SALVISAR 235 413 1.8% 1.4% 0 93 157 179 24.9% 1.3% 0 3.3%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 368 368 31.1% 10.1% 1.9 771 842 647 50.3% 8.6% 1.5 6.6%
BRAINMAX 53 301 104.3% 100.0% 0 189 143 770 119.1% 100.0% 0 104.3%
GOLDLINE PLUS 861 846 11.9% 45.5% 1.4 2 719 981 870 19.7% 38.3% -0.9 8.5%
MIGRENIUM 643 544 5.6% 0.5% -0.1 154 920 731 40.0% 0.6% 0 17.1%
MODELAX-N 1 378 267 84.6% 20.7% 6.9 520 363 621 115.8% 12.3% 4.4 23.1%
REDUXIN CAPS 615 182 1.3% 32.5% -2.3 3 134 896 599 24.9% 44.1% 0.9 8.5%
REDUXIN FORTE 169 235 24.9% 8.9% 1.2 711 249 622 38.6% 10.0% 1.2 8.5%
SALVISAR 502 499 -13.6% 1.2% -0.3 182 344 202 -7.4% 1.1% -0.3 7.9%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 6 673 -10.1% 10.9% -0.5 14 453 051 -10.4% 9.0% -0.5 -5.6%
BRAINMAX 1 066 0.9% 100.0% 0 4 003 771 2.4% 100.0% 0 0.9%
GOLDLINE PLUS 17 540 -4.2% 45.2% 1.1 53 727 842 -5.6% 36.4% 1 -6.5%
MIGRENIUM 10 414 0.5% 0.5% 0 3 415 465 0.7% 0.7% 0 -1.8%
MODELAX-N 25 883 1.7% 21.4% 1 11 656 105 1.8% 14.3% 0.7 -3.1%
REDUXIN CAPS 12 782 -9.0% 32.9% -0.9 68 292 670 -9.9% 46.2% -0.8 -6.5%
REDUXIN FORTE 3 343 -5.1% 8.6% 0.1 14 331 143 -7.9% 9.7% 0 -6.5%
SALVISAR 10 630 -9.0% 1.5% 0 4 478 139 -9.3% 1.4% -0.1 -6.7%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 30 129 -17.3% 11.2% -0.3 65 855 813 -18.2% 9.3% -0.4 -15.3%
BRAINMAX 4 260 -14.9% 100.0% 0 15 726 416 -12.6% 100.0% 0 -11.4%
GOLDLINE PLUS 77 761 -2.4% 44.6% -1.1 241 414 256 -3.8% 36.0% -1.3 0.1%
MIGRENIUM 47 431 -22.4% 0.5% -0.1 15 520 654 -19.7% 0.7% -0.1 -5.4%
MODELAX-N 114 358 -16.8% 21.2% -3.6 51 176 839 -13.5% 14.1% -2.2 -2.5%
REDUXIN CAPS 58 125 2.5% 33.3% 0.8 312 000 841 1.8% 46.6% 1 0.1%
REDUXIN FORTE 14 818 -2.2% 8.5% -0.2 64 281 430 -0.5% 9.6% 0 0.1%
SALVISAR 52 155 -12.0% 1.6% -0.1 21 993 076 -9.9% 1.5% -0.1 -5.5%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

MODELAX-N

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

AMBENE BIO

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

MIGRENIUM

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

SALVISAR

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REDUXIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REDUXIN FORTE

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

GOLDLINE PLUS

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

BRAINMAX

BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs